Marcin Zarzecki

Quotiss Freight Software Container shipping

Why Container Shipping is the “90% of Everything”

“Almost 90% of everything we buy arrives via ship”, writes Rose George in her mind-blowing book “Ninety Percent of Everything“, which covers her months-long adventure with the shipping industry and container shipping or… the biggest business that you know nothing about.

The statement “container shipping is 90% of everything” is often used to emphasize the significant role that container shipping plays in global trade. While the exact percentage may vary depending on the source and context, it is widely recognized that container shipping is a critical component of the global economy. Here are some reasons why this statement is made:

 

Ninety Percent of Everything by Rose George

 

Rose George, a British journalist, spent months traveling the ocean on various massive ships the length of football fields and the height of Niagara Falls to report this book on shipping, which she calls “the invisible industry”:

“These ships and boxes belong to a business that feeds, clothes, warms, and supplies us. They have fueled if not created globalization. They are the reason behind your cheap T-shirt and reasonably priced television. But who looks behind a television now and sees the ship that brought it? Who cares about the men who steered your breakfast cereal through winter storms? How ironic that the more ships have grown in size and consequence, the less space they take up in our imagination.”

It’s important to note that the “90% of everything” statement is a generalization and not an exact figure. However, it highlights the vital role container shipping plays in facilitating global trade and connecting economies around the world.

The Top 10 Most Fascinating Facts About the Shipping Industry:

 

1. Shipping is the “greenest” mass transport

Compared to the energy expended moving goods by plane or truck, shipping is far less damaging in terms of greenhouse gases released. However, the shipping industry is so big that, if you added shipping to the list of the world’s most polluting countries, it would come in sixth place.

2. Ships are incredibly big

The largest container ship can carry 15,000 boxes, which would hold 746 million bananas. This would be about one banana for every person in Europe.

3. Ships cover the oceans

At least 20 million containers are currently traveling across the oceans. That’s a lot of bananas!

4. Shipping is a huge source of revenue

Economically, the shipping industry is monstrous in its size. In the United Kingdom, shipping accounts for more of the GDP than restaurants, takeaway food, and civil engineering combined — about 2 percent of the GDP by itself, just behind the construction.

5. Pirates are dangerous and prevalent

The rate of attacks on seafarers by pirates (for example, off the coast of Somalia) was higher last year than violent assaults in South Africa, which has the highest level of crime in the world.

6. Shipping is incredibly cheap.

It’s less expensive to ship Scottish cod 10,000 miles away to China to be filleted and then sent back to Scotland than it is to pay Scottish filleters to do the job. Of course, this reflects mostly on the cheapness of Chinese labor, but it does also show shipping’s low costs.

7. The inspection of containers is rare.

Only 5 percent of the containers shipped to U.S. ports are physically inspected, and that number is even lower in Europe. This probably would help explain Jack Sparrow’s common question.

8. The oceans are vast.

A container ship travels the equivalent of three-quarters of the way to the moon and back in one year during its regular travel across the oceans.

9. Shipping companies don’t like outsiders.

Shipping companies are so secretive and private that, for example, the official Greek shipowners’ association refuses to reveal how many members it actually has. And, George points out, that’s not considered weird in the industry.

10. Shipworker demographics are extremely predictable

On average, the typical shipworker is a male Filipino; Filipinos make up one-third of all ship workers, and men constitute 98% of the workforce. As a British, white female, author Rose George was thus very much an outlier on her sea journeys.

The full text of the article can be found here

 

*Quotiss is a software company that provides a cloud-based platform for freight forwarding companies to simplify and automate their sales process.

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Quotiss and Maritime Startup accelerators

A unique program supporting startups from the sea transport sector will be launched in 2017 in Gdansk, Poland.

On 25 November 2016, the Port of Gdansk Authority SA along with the Gdansk Economic Development Agency and the Gdansk Business Incubator STARTER, signed an agreement initiating activities aimed at establishing a Maritime Incubator, to support new companies from the broadly-defined maritime sector and the ports and logistics sector.

Ultimately, this will be the first Polish acceleration program developed solely for projects from the rapidly developing maritime industry. On this occasion, startups dealing with solutions for the maritime industry took part in workshops, concluding with the presentation of their projects.

 

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Małgorzata Jasnoch, CEO of Gdańsk Incubator Starter

 

Quotiss took part in the event, and after the final presentation has received a lot of positive feedback, as well as useful industry contacts.

 

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Marcin Zarzecki, CEO of Quotiss

 

Mare Straetmans, Managing Director of the PortXL accelerator in Rotterdam, was a special guest at the event. PortXL is the largest European program implementing port-related solutions. Mare visited Poland in order to check Poland’s startup potential. He is now looking for the best maritime startups around the world – only 10 best startups will get a chance to be part of the next round of the PortXL program.

The event in the media:

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Quotiss - freight management software

Why Do Freight Rates Change So Often?

In the previous post “Pricing Challenge in Container Shipping” we mentioned that it’s not easy to structure freight tariffs and send instant freight quotes. The reason being the high complexity of the transportation costs: up to 25 variable charges plus the overall rate volatility caused by the supply and demand imbalance.

Looking at the whole end to end process, it seems logical that transportation price consists of multiple components because the cargo literally travels half of the globe one way. However, importers and exporters do not like that complexity when it comes to paying freight invoices. The issue often sparks debates and the most popular solution on the table is to quote All-IN rates in order to limit the number of charges in question and simplify the pricing structure.

At Quotiss, we support any process simplification, and we also offer a solution to the complicated freight rates.

 

Why Do Freight Rates Change Often (Technically)

 

Rate volatility is an issue that adds complexity to the freight rate management process.

Let’s take a closer look at the ocean freight rate structure to check where this volatility originates. Out of all components, the majority of freight and local charges are fixed and change very rarely, for example THC (terminal handling charge). A few charges change approx. every quarter, like BAF (bunker surcharge). Some of the charges are seasonal, like PSS (peak season surcharge) or WSC (winter season surcharge).

There are many different surcharges when it comes to ocean freight, there is only one that changes very frequently. It is BAS (basic freight).

Technically, basic freight (BAS) is the main driving force for ocean freight rate volatility. Following the 80/20 rule of Pareto, if there is an efficient tool to manage frequent BAS changes, then 80% of the ocean freight tariffs will be updated automatically.

 

Why Do Freight Rates Change Often (Commercially)

 

Simple and straightforward – freight rates are determined by supply and demand. Market forces are the main driving factor behind the freight rate fluctuations. Factors such as fuel prices, distance traveled, terminal costs, etc. don’t impact freight rates as much as supply and demand do.

In recent years, shipping lines have been building bigger and bigger ships to benefit from the economy of scale. The global economy has also been growing but at a much slower pace. That distortion resulted in an increasing gap between supply and demand. This is the main and most important reason why freight rates are hitting the record low values in recent years. Cheaper fuel may also contribute to the overall picture, but it will never be the most significant factor. Ocean shipping companies won’t be able to keep rates from sliding if they don’t idle more ships.

According to the United Nations Conference on Trade and Development (UNCTAD):

“In general terms, the demand and the supply of maritime transport services interact with each other to determine freight rates. While there are countless factors affecting supply and demand, the exposure of freights rates to market forces is inevitable. Cargo volumes and demand for maritime transport services are usually the first to be hit by political, environmental and economic turmoil. Factors such as a slowdown in international trade, sanctions, natural disasters and weather events, regulatory measures and changes in fuel prices have an impact on the world economy and global demand for seaborne transport. These changes may occur quickly and have an immediate impact on demand for maritime transport services. As to the supply of maritime transport services, there is generally a tendency of overcapacity in the market, given that there are no inherent restrictions on the number of vessels that can be built and that it takes a long time from the moment a vessel order is placed to the time it is delivered, and is ready to be put in service.

Therefore, maritime transport is very cyclical and goes through periods of continuous busts and booms, with operators enjoying healthy earnings or struggling to meet their minimum operating costs.”

 

Complexity vs Simplicity

 

The end customer (importer or exporter) does not really care about all these factors. They just need to know what is the total price for transporting a container from A to B. They want the best freight quote, which is easy to understand, as soon as possible.

Shipping lines and freight forwarders face numerous troubles managing millions of ocean freight rates. They struggle to provide freight quotes quickly and accurately. The majority of forwarders still use MS Excel spreadsheets to manage rates.

E-mailing of the bulky MS Excel files back and forth is often the main communication channel between pricing and sales teams. Millions of MS Excel files are sent back and forth, which leads to the loss of revenues and increases the count of manual errors.

At Quotiss, we tackle the main problem of the industry from a different angle: instead of digitizing the enormous complexity of freight rates, we dramatically simplify the freight rate management process, reducing the number of variables in the equation.

Freight rate complexity can be reduced by 99%, following the data patterns discovered by Pareto 100 years ago.

Quotiss sales automation software generates 100% accurate quotes in seconds. The software is user-friendly and tailored to the freight forwarding business. It brings order and structure.

 

Would You Like a Quick Start with Quotiss?

 

Click here to register your company. We’ll activate your company’s profile and help with the initial settings and user onboarding. You can start uploading your freight ratesheets and quoting freight from Quotiss on the same day we sign the deal.

Quotiss - freight management software

Pricing Challenge in Container Shipping

Among other daily routine tasks, sales teams in both shipping lines and freight forwarding companies have to set up and manage the PRICING for the services they offer and send freight rate quotes to their customers. The industry is known for being very slow in quoting freight rates, and there are important reasons why.

What are the reasons for the ocean freight pricing to be so complicated and why it hasn’t been fixed yet?

 

The Cost of the Ocean Transport

 

Let’s first take a look at this aspect from a shipping line perspective, and break down the cost structure. In the simple linear example, the total cost of transporting the container from Port A to Port B will consist of:

Origin charges in Port ATransport from Port A to Port BDestination charges in Port B

But there are often transhipments on the way, which alter the cost structure:

  • Origin charges in Port A1 + Transport from Port A1 to transshipment Port A + Local charges in Port A
  • Transport from Port A to Port B
  • Local charges in Port BTransport from transshipment Port B to Port B1 + Destination charges in Port B1

To add more complexity to the list above, most of the cost components consist of sub-components. For instance, origin charges in Port A1 consists of:

  • THC (terminal handling charge),
  • EXP (export fee),
  • DOC (documentation fee), etc

Cost of the ocean transport from Port A to Port B can consist of:

  • BAS (basic freight)
  • ISPS (security charge),
  • ERS (“pirate” surcharge),
  • BAF (bunker surcharge),
  • LSS (low sulfur surcharge).

Ocean freight surcharges can be indicated in different currencies, depending on the trade lane or even port-port combination. Depending on the shipping line, the abbreviation used in the tariff can be different. For example, bunker surcharge can be called BAF, SBF, or BUC. The low sulfur surcharge can be named LSS, LSF, or ECA – depending on the carrier.

 

The Challenge for Freight Forwarders

 

Freight forwarders rarely quote just the ocean freight rate to their customers. Their offers often contain the cost for the inland haulage in both ends, adding even more complexity to the pricing of the shipment. Customs clearance, warehousing, special services – everything has to be calculated into costs for every single shipment.

Now, while the transportation costs are important, they are not the main driving factor for the pricing in the industry. Supply-demand is the king, which dictates the rates and impacts them very often, even too often.

Shanghai Freight Index is the aggregated measurement of the ocean freight rates. It perfectly illustrates their volatility:

Quotiss - sales automation tools

It’s not an easy task to maintain the order in the ocean freight pricing when transportation costs are so volatile and complex in their structure.

 

Complexity vs Simplicity

 

The end customer (importer or exporter) does not really care about all these factors. They just need to know what is the total price for transporting a container from Port A to Port B. They want the best freight quote, which is easy to understand, as soon as possible.

Shipping lines and freight forwarders face numerous troubles managing millions of ocean freight rates. They struggle to provide freight quotes quickly and accurately. The majority of forwarders still use MS Excel spreadsheets to manage rates.

E-mailing of the bulky MS Excel files back and forth is often the main communication channel between pricing and sales teams. Millions of MS Excel files are sent back and forth, which leads to the loss of revenues and increases the count of manual errors.

At Quotiss, we tackle the main problem of the industry from a different angle: instead of digitizing the enormous complexity of freight rates, we dramatically simplify the freight rate management process, reducing the number of variables in the equation.

Freight rate complexity can be reduced by 99%, following the data patterns discovered by Pareto 100 years ago.

Quotiss sales automation software generates 100% accurate quotes in seconds. The software is user-friendly and tailored to the freight forwarding business. It brings order and structure.

 

Would You Like a Quick Start with Quotiss?

 

Click here to register your company. We’ll activate your company’s profile and help with the initial settings and user onboarding. You can start uploading your freight ratesheets and quoting freight from Quotiss on the same day we sign the deal.